2010 Marketing Options
There are various options available to advertise
accommodation in White Cliffs Country. An annual Visitor
Guide is produced along with a separate Accommodation leaflet and
Days Out guide. Opportunities to advertise in the
2010 marketing Campaign have just been
released and will start in January 2010. There are options to
advertise on the White Cliffs Country website, details along
with all other packages are listed below. For further
information please contact Sandra Killick on 01304 872061 or
e-mail: sandrakillick@dover.gov.uk.
Website Advertising
This option is available all year and includes:
- 50 word description
- One full exterior photograph
- Entry on the Destination Management System with booking
capacity
- Referrals and bookings by all three Visitor Information
Centres
- Link to your own website
- Contact details
- E-mail and web address
- White Cliffs Country Tourism Association (WCCTA) Associate
Membership
Basic Listing in A5 Visitor Guide
This is a one twelfth of a page advert and is for small
businesses, accommodation providers with a maximum of two serviced
rooms, one self-catering unit or five static caravans and includes
the following:
- A5 Guide entry (20 words)
- Name, address and phone number
- Grading details
- VIC referrals and bookings
Standard
One sixth of a page advert includes the following:
- A5 Guide entry (50 words)
- One full exterior photograph
- Entry in accommodation leaflet
- Entry on the Destination Management System with booking
capacity
- Referrals and bookings by all three Visitor Information
Centres
- Entry on White Cliffs Country website
- DDC Marketing Campaign
- Link to your own website
- WCCTA Associate Membership
Enhanced
One third of a page advert includes the following:
- A5 Guide entry (100 words)
- One full exterior photograph plus additional photograph for use
on the White Cliffs Country website
- Entry in accommodation leaflet
- Entry on the Destination Management System with booking
capacity
- Referrals and bookings by all three Visitor Information
Centres
- Entry on White Cliffs Country website
- DDC Marketing Campaign
- Link to your own website
- WCCTA Associate Membership
Enhanced Plus
Half page advert includes the following:
- A5 Guide entry (120 words)
- One full exterior photograph plus two additional photograph for
use on the White Cliffs Country website
- Entry in accommodation leaflet
- Entry on the Destination Management System with booking
capacity
- Referrals and bookings by all three Visitor Information
Centres
- Entry on White Cliffs Country website
- DDC Marketing Campaign
- Link to your own website
- WCCTA Associate Membership
Free Small Business Website Listing
Dover District Council has recently redesigned and optimised its
successful tourism based website – www.whitecliffscountry.org.uk/
which attracts in excess of 1 million hits annually.
It is estimated that around 65% of the
population now explore the internet to source information about an
area before travelling, making the website even more of a useful
marketing tool.
Along with the launch of the new look site and
to help the districts smaller businesses, we are offering
FREE website advertising to all restaurants,
café’s and small unique shops that visitors to White Cliffs Country
might be interested in. Retail businesses like galleries, clothing,
gift and book shop’s are of particular interest to overseas
visitors at the moment, because of the strength of the Euro to the
pound.
The information that you give will also be
included on the Visit Kent and Tourism South East websites, both
again attracting in excess of 1 million hits annually.