© Paul Wells

Skills & Training

Training allows employees to acquire new skills, sharpen existing ones, perform better, increase productivity and be better leaders. Many company successes are those who encourage their employees to achieve and strive to enhance their skills, capabilities and knowledge.

Training opportunities for 2021

White Cliffs Country is supporting the tourism industry in Dover District to Bounce Back to Business in 2021 with a series of fully-funded online training courses, helping the district to respond, re-boot, re-build and recover following lockdown.

Available to the hospitality sector and leisure businesses, the courses provided by Dover District Council are designed to boost sales, develop media skills, increase marketing success and deliver excellence in customer service.

Working in partnership with Keep Your Fork, Tourism South East and the England’s Coast Project, the new industry-relevant training programmes are tailored to local (Dover District) businesses. Following four vital work streams, available training includes: 

The Brand Booster Programme (Trainer Led)

This programme is delivered by Deal-based marketing, PR and training specialist Faye Smith (Keep Your Fork) and focus on the essentials of marketing, social media, PR and attracting media attention to a business.

Following a successful launch in spring 2021, these courses are due to recommence with a series of six new, advanced online workshops in October 2021. Click the 'Keep Your Fork' drop-down below for more information and to book your place.

Welcome to Excellence (Self Led Course)

Delivered by industry experts Tourism South East. This course is focused on customer service at your own pace. Click the 'Welcome to Excellence' drop-down below for more information.  

England’s Coast Ambassador

Created by the England’s Coast Project (National Coastal Tourism Academy), and features modules for every region of England’s coastline.  Upon completion, applicants will receive the England’s Coast Ambassador certification. Click the 'England's Coast Ambassador' drop-down below for more information. 

Book quickly!

Places for the Welcome to Excellence Programme are limited and to ensure fairness, we will initially limit each business/organisation to one place. Please book quickly to avoid disappointment.


Kent Downs AONB and Experience project launched its free first business outdoor networking event, NetWalking Kent, in July 2021. Local businesses with an interest in welcoming and promoting outdoor activity enjoyed a hot drink and heard about support initiatives before walking around three miles along the stunning White Cliffs of Dover. Find out more here.

  • England’s Coast Ambassador Scheme

    England’s Coast Ambassador is a FREE online training programme aimed at staff working in a tourism business – especially those in a customer facing role, in White Cliffs Country.

    In just under an hour, you can improve your customer service and help understand the needs of international visitors and show off your certificate at the end of the session!

    The first part focuses on International Visitors and Customer Service and then you can choose one of the coastal destination modules to learn more about the attractions on offer in your local area.

    Sign up to be an England’s Coast Ambassador - englandscoastambassador.co.uk


    Business Support Webinars

    VisitBritain are hosting a series of Business Support Webinars which include some really useful topics and support.

  • Keep your fork





  • Welcome to Excellence

    Welcome to Excellence course opportunities (Customer Service)

    Working with Tourism South East, we are delighted to be able to offer a self-paced learning course to help you maximise new opportunities for 2021.

    Welcome to Excellence programmes have been created for people working in the service sector including front line employees, managers, business owners, volunteers and students. With courses on a wide range of customer service topics, you’re sure to find a course to meet your requirements.

    Customer Service Excellence course (Self paced)

    This brand new ‘remote learning’ course -'Customer Service Excellence' is self-paced and aimed to complete in the comfort of your own home or at work.

    It consists of 8 modules in the form of downloadable pdf sheets, each covering a different aspect of customer service. Once you have read and worked through the 8 modules (24pgs), participants will complete the 20-minute multiple choice end assessment. Achieve the 70% pass mark and you will receive a Welcome to Excellence certificate.

    The 8 customer service modules:

    • Why customer service is so important
    • Customer insight and service excellence
    • The service offer and the customer promise
    • The customer’s journey
    • Customer loyalty and value
    • Communicating with customers
    • The emotional component of service
    • Resolving problems and improving service

    Once registered we will organise for you to be registered with Tourism South East, who will send you the code to access the training pack.

    To reserve a place, please email anita.sedgewick@dover.gov.uk

    Information on all the Welcome to Excellence courses can be found on the Welcome to Excellence website. https://www.welcometoexcellence.co.uk/training-courses