Planet-friendly business

Whether you are well versed in food miles, recycling, carbon-neutral products and other environmentally conscious practices or you are starting on your journey to make your hospitality business more planet-friendly, we are here to help.

The vast majority of visitors to White Cliffs Country want to travel and holiday in a sustainable way, to support planet-friendly businesses and visit places that are environmentally conscious. Dover District Council has set out its vision for a cleaner, greener future in its Climate Change Strategy and we are committed to leading by example.  

Research carried out by tourism bodies such as VisitEngland, England's Coast, Tourism South East and Visit Kent shows that visitors are keen to support environmentally friendly businesses and are prepared to pay a little more if they are confident that the service or product they are receiving is genuinely sustainable, rather than mere greenwashing. Taking steps to ensure your business follows sustainable practices and you are conscious of its impact on the planet can be good for business. 

Step up your sustainability

The Visit Britain website provides essential information for hospitality businesses including getting started, links to useful resources from organisations such as The Travel Foundation, energy calculators, renewable energy options, calculating your carbon footprint, responsible water stewardship, cutting single-use plastic, and funding sources to help your business become greener. 

Ten top tips

The National Coastal Tourism Academy's recent consumer survey showed that 86% of visitors said reducing their carbon footprint or making more sustainable choices on holiday was very (34%) or somewhat (52%) important to them. The NCTA website offers 10 useful tips on becoming more sustainable specifically aimed at coastal businesses. 

Kent Sustainable Tourism Action Plan

Visit Kent has produced a Kent Sustainable Tourism Action Plan for 2023-2030 with three key priority actions for Kent's visitor economy:

  • Food for good - reduce food’s climate and nature impact by actively increasing local, seasonal, organic and plant-based options on menus and increasing demand by celebrating Kentish produce.
  • Go nature positive - support nature-positive tourism initiatives that conserve, preserve or restore landscapes, habitats and wildlife. Pilot an innovative nature pay-back scheme encouraging visitors to ‘pay it back’ to Kent’s nature and wildlife.
  • Go loco2 - shift visitors to low carbon and active travel when travelling to and around the area by making it easier for visitors to find information and to choose these options.

There is a free resources hub for hospitality businesses in the county features helpful information on topics such as EV chargers and electric vehicles, energy, waste and water reduction, sustainable and local food and drink, ethical supply chains and more. Visit Kent is also promoting businesses, Impact Heroes, who are embedding sustainable tourism into the heart of what they do. Read about these businesses and discover how they are reaping the benefits, whether it be attracting more visitors, saving money or connecting with staff.

Advertising your green credentials

Communicating with customers in a straightforward truthful way is essential and Visit Kent has produced a handy Consumer Messaging Guide for businesses striving to be more sustainable. This includes guidance from the Committee of Advertising Practice (CAP) on avoiding terms like 'carbon neutral' and 'net zero'. We recommend you read and follow these guidelines. 

We also highly recommend you read the Competitions and Markets Authority's Green Claims Code and adhere to it. 

Listing your hospitality business on the White Cliffs Country website also gives you the opportunity to highlight the steps you are taking to be more sustainable. For example, your entry may show that you use locally sourced products, that you do not use single-use plastic, whether you have public transport nearby and so on. Make sure you tell us this information so we can help you advertise your green credentials. Please email with any additional information. 

Further reading

  • Planet-friendly tourism

    In White Cliffs Country you can make sustainable choices to support local businesses and help future generations experience this unique place.

    A blond-haired boy wearing a yellow waterproof jacket and holding a pond-dipping net looking down at a pond at his feet.