Food Loop

New B2B app to help reduce food waste in White Cliffs Country

Are you an ethical food and drink business based in White Cliffs Country? A new app from the No Food Wasted Forum is seeking support from food and drink businesses to revolutionise food waste in Kent.

The No Food Wasted Forum, a Produced in Kent forum set up to reduce food waste and create greater access to good food, is thrilled to announce the launch of an amazing new business-to-business app: Food Loop, which will be a game-changer for reducing food waste in Kent.

An app for local food businesses

Food Loop is the first B2B app of its kind and differs from the existing food exchange apps that work on a B2C or C2C model (primarily focused on smaller quantities, often prepared food and on retail and hospitality outlets in urban areas servicing urban customers or community initiatives). Food Loop connects businesses with businesses, introducing suppliers of surplus food across the food chain – growers, producers, retail and hospitality, as well as community initiatives who are dealing with surplus in donated food stuffs – operating in urban and rural areas. It encourages suppliers to be a Force for Good and redistribute a larger part of their food surplus, thus creating a sense of community.

Produced in Kent and Too Good to Go are in talks about working together, reducing food waste in Kent and promoting each other’s complementary activities in this area.

“This is a chance for growers, producers, butchers, farmers and shops, restaurants and pubs to further reduce food waste and get food to those who need it. We need everyone to come together and get involved, support the app and redistribute their surplus food at the same time. It’s also a great way to act on and feed into your business’ Corporate Social Responsibility strategy”, said Floortje Hoette, Chief Executive of Produced in Kent.

“A staggering 6.4 million tonnes (mt) of edible food is wasted in the UK every year. That food could be used to make the equivalent of over 15 billion meals. Of that 6.4mt, the Waste and Resources Action Programme (WRAP) has estimated that 1.6mt of food waste is generated from primary production.”

Could you be a Food Loop Champion?

If you run a food and drink business in White Cliffs Country and deal with surplus food, consider leading the way and becoming one of 60 Food Loop Champions needed to support the campaign by pledging £500. In turn, you will be able list your services on the app for free as a lifelong member and display the app’s logo proudly throughout your business.

Produced in Kent is running a crowdfunding campaign on behalf of No Food Wasted, to raise funds to support the running of the app for a 12-month pilot period and is searching for Food Loop Champions to make this happen.

Food Loop will enable redistribution and give more people access to a greater variety of good food. Surplus food can be made into a new product, re-sold or donated to those in need through the app.

If you are keen to contribute to a solution that helps to redistribute food waste in your local area, become a Food Loop Champion today. Visit to pledge £500, become a champion and take an active role in reducing food waste across Kent.

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