Destination White Cliffs Country
Building on past success, Dover District Council’s focus is to add value and stimulate market growth to the visitor economy in this area, and to promote the district and our towns and villages as great places to live, work, visit, learn and invest.
The district's current growth strategy for tourism and the visitor economy was launched in May 2021 by the then Minister for Sport and Tourism, Nigel Huddleston MP. The strategy is a framework for developing tourism in White Cliffs Country until 2030 and can be read here. It is fully aligned to the objectives of Dover District Council’s Corporate Plan and the Local Plan, and reflects the priorities and aims of the British Tourist Authority (BTA), operating under the brand names VisitBritain and VisitEngland, which is funded by the UK Government’s Department for Culture, Media and Sport (DCMS).
Our ambition for the district To be a vibrant world-class destination valued for its outstanding heritage, landscape and pursuits, as well as its ease of access, warmth of welcome and wealth of opportunity.
Our ambition for the tourism and visitor economy By 2030, the tourism and visitor economy within White Cliffs Country will be a year-round sustainable, accessible and productive industry, where businesses and organisations are growing, and visitors return year after year.
Tourism is everyone's business.
The strategy sets out an ambitious, yet realistic, challenge for the tourism sector to achieve stronger economic and employment growth.
We want to:
- encourage investment in the tourism industry
- attract new providers and increase the number of visitors coming to the district
- encourage visitors to stay longer and to spend more when they are here
- encourage residents and visitors to help us spread the word about the fantastic visitor opportunities in the district.
Our objectives, all with the visitor economy, accessibility and sustainability at their heart:
- Ideas - to build an innovative economy with tourism.
- People - to generate good jobs and greater earning power for people living in the district.
- Place - to develop prosperous communities throughout the district.
- Business environment - to be ‘open for business’ and the best place to start and grow a business.
- Infrastructure - to see an upgrade in infrastructure.